Location: New York, New York

Project: Lyft NYC

Scale: 900 Digital Screens + Mobile In-app

Duration: 3 Months

Lyft, the second-largest ridesharing app in the USA, agreed to run Polkadot advertisements through both Mobile In-App campaigns and on digital displays mounted atop the iconic yellow taxis of New York City.

With a resident population of 1.64 million in Manhattan and 8.33 million across the five boroughs, along with 69.6 million annual visitors, New York City is a prime location for advertising spend, placing Polkadot at the center of this high-traffic market.

This campaign was divided into two parts: Mobile In-App and On-Taxi Display. The ads ran simultaneously for the entire 3-month contract. Tracking and insights were available from the In-App ads, reaching millions LYFT users.