Location: London & Canary Wharf

Project: In-building digital placements in professional spaces

Scale: 41 Office Buildings, 91 Digital Billboards

Duration: 5.5 Months

For this campaign, we focused on a specific target audience, advertising directly to relevant professionals through in-building digital placements. A total of 91 digital screens across 41 buildings were targeted in key locations, including Canary Wharf, the Bank Financial District, Liverpool Street, Monument, and surrounding areas in Central London.

We repurposed our completed animations to fit various office lobbies, hallways, elevator waiting areas, and workspaces, aligning them as closely as possible with a corporate yet relevant Polkadot color scheme and copy. A refresh was planned after 3 months.